At a Glance
The Key Points Before You Read the Full Policy
These cards summarise the most important aspects of how 7e77 handles your data. The full policy below takes precedence in all matters.
What We Collect
Registration details, identity verification documents, transaction records, device information and gameplay data. We only collect what is necessary to operate your account and process your transactions in PKR.
How We Use It
To verify your identity, process PKR deposits and withdrawals via JazzCash, Easypaisa and Raast, manage your account, improve the platform experience and fulfil our obligations.
Who We Share It With
We do not sell your personal data. Data may be shared with payment processors, identity verification providers and fraud prevention services — only as necessary to operate the platform.
Security Measures
Your data is stored with encryption at rest and in transit. Access to personal data within the 7e77 team is restricted on a need-to-know basis with logging of all access events.
Your Rights
You can request access to your data, ask us to correct inaccuracies or request account deletion. Contact our support team for any data rights request and we will respond promptly.
Cookies and Tracking
We use essential cookies to keep your session active and functional cookies to remember your preferences. Analytics cookies help us understand how the platform is being used so we can improve it.
Scope of This Privacy Policy
This Privacy Policy applies to all services provided by 7e77, including the website, mobile application and any related platforms. It covers the personal data of all registered users and visitors to the site.
By registering an account with 7e77 or by using the platform in any capacity, you acknowledge that you have read this policy and agree to the collection and use of your personal information as described here. If you do not agree, you should not use the platform or register an account.
Personal Data We Collect
7e77 collects personal information in two main ways — directly from you when you register or interact with the platform, and automatically through your device and usage activity.
Information you provide directly:
- Full name and date of birth
- Email address and mobile phone number
- Residential address
- Identity verification documents — for example a CNIC or passport copy — when required for account verification
- Payment details — including the mobile account numbers associated with JazzCash, Easypaisa or Raast, and bank card details where applicable
- Communications you send to our customer support team
Information collected automatically:
- Device type, operating system and browser version
- IP address and approximate location
- Session activity including pages visited, games played, bet amounts and deposit or withdrawal activity
- Cookie and tracking data as described in the Cookies section below
How We Use Your Personal Data
The personal data we hold about you is used for specific, defined purposes. We do not use your data for anything outside the purposes listed below without first obtaining your consent.
| Purpose | Data Used |
|---|---|
| Account registration and management | Name, email, phone number, date of birth |
| Identity and age verification | CNIC or passport, date of birth, address |
| Processing PKR deposits and withdrawals | Payment method details, transaction amounts |
| Fraud prevention and security | Device data, IP address, session activity, transaction history |
| Customer support | Account details, support communications |
| Platform improvement and analytics | Session activity, device data, cookie data (anonymised) |
| Responsible gaming tools | Deposit history, session activity, self-exclusion status |
| Promotional communications (with consent) | Email address, game and betting preferences |
Where we send you promotional communications — such as bonus offers or information about new sports betting markets — you will always have the option to opt out. Opting out of marketing communications does not affect your ability to use the platform or your account in any way.
Lawful Basis for Processing
7e77 processes your personal data on the following lawful grounds:
- Contract performance — processing your account registration, deposits, withdrawals and gameplay activity is necessary to deliver the services you have signed up for.
- Legal obligation — identity verification and transaction record-keeping may be required to meet applicable obligations including age verification and fraud prevention.
- Legitimate interests — fraud detection, security monitoring, platform analytics and improving our services are carried out in our legitimate interest and that of our users, provided they do not override your privacy rights.
- Consent — sending you marketing communications and non-essential cookies require your explicit consent, which you can withdraw at any time.
Data Sharing and Third Parties
7e77 does not sell, rent or trade your personal information to any third party. We share your data only where it is necessary to operate the platform or where we are required to do so.
The categories of third parties who may receive your data, and the limited reasons for sharing, are as follows:
- Payment processors — JazzCash, Easypaisa, Raast, bank card networks and other payment service providers receive the payment details necessary to process your PKR transactions. These providers operate under their own privacy policies and security standards.
- Identity verification services — third-party providers may assist in verifying your identity documents and age when you complete the account verification process.
- Fraud prevention and security services — device fingerprinting, IP analysis and transaction monitoring services may receive limited data to detect and prevent fraudulent activity on the platform.
- Game software providers — game studios whose titles appear in the 7e77 lobby may receive anonymised session data for the purposes of game performance and analytics. No personally identifying information is shared with game providers.
- Analytics platforms — platform usage analytics tools may receive anonymised, aggregated data about how users interact with the site and app. This data cannot be used to identify individual users.
Payments, Transactions and Financial Data
All financial transactions on 7e77 are processed in PKR. When you make a deposit via JazzCash, Easypaisa, Raast or any other supported method, the payment details you provide are transmitted directly to the relevant payment processor using encrypted connections. 7e77 does not store full card numbers or mobile wallet credentials on its own servers.
A full record of your transaction history — including deposits, withdrawals, bet placements and bonus credits — is maintained within your account. You can view this history at any time through the account section of the platform. This transaction data is retained for the periods described in the Data Retention section.
Withdrawals are processed to the same payment method used for the most recent deposit wherever possible. For identity and fraud prevention purposes, we verify that the receiving account belongs to the registered account holder before processing any withdrawal.
How Long We Keep Your Data
We retain your personal data for as long as your account remains active and for a defined period after account closure. The specific retention periods for different categories of data are as follows:
- Account and identity data — retained for the duration of your account and for a period after closure to allow for any outstanding disputes to be resolved.
- Transaction records — retained for an extended period to meet record-keeping obligations related to financial transactions and fraud prevention.
- Support communications — retained for a period sufficient to resolve any ongoing issues and for quality assurance purposes.
- Marketing preferences and consent records — retained while your account is active so that we can respect your communication preferences accurately.
After the applicable retention period, your personal data is securely deleted or anonymised so that it can no longer be linked back to you.
Security of Your Personal Data
Protecting your personal data is a technical and operational priority at 7e77. We implement the following measures to reduce the risk of unauthorised access, disclosure or loss of your data:
- All data transmitted between your device and 7e77 servers is protected using TLS encryption.
- Sensitive data stored on our servers is encrypted at rest.
- Access to personal data within the 7e77 team is restricted to staff with a legitimate operational need, and all access is logged.
- Systems are regularly reviewed and updated to address known security vulnerabilities.
- Payment data is processed through PCI-compliant payment gateways rather than stored directly on 7e77 servers.
No system can be completely secure. In the event of a data breach that affects your personal information, we will notify you as promptly as possible and take immediate steps to contain and investigate the incident.
You also play a role in keeping your account secure. Use a strong password, do not share your login credentials and contact our support team immediately if you believe your account has been accessed without your knowledge.
Your Rights Over Your Personal Data
As a 7e77 user you have the following rights in relation to the personal data we hold about you. To exercise any of these rights, contact our support team using the details in the Contact section below.
Right of Access
Request a copy of the personal data 7e77 holds about you at any time.
Right to Rectification
Ask us to correct any inaccurate or incomplete information held on your account.
Right to Erasure
Request deletion of your account data, subject to any retention obligations we must meet.
Right to Restrict Processing
Request that we limit how we use your data in certain circumstances while a dispute is being resolved.
Right to Portability
Receive a copy of the data you have provided to us in a structured, machine-readable format.
Right to Object
Object to us using your data for direct marketing purposes at any time — no reason required.
Minors and Age Restrictions
7e77 is strictly for adults aged 18 and over. We do not knowingly collect personal data from anyone under 18 years of age. If we discover or have reason to believe that an account has been registered by a minor, that account will be suspended immediately, any balances will be returned to the registered payment method and all personal data associated with the account will be deleted.
If you believe a minor has registered on the platform using false information, please contact our support team so that the matter can be investigated and resolved promptly.
Changes to This Privacy Policy
7e77 may update this Privacy Policy from time to time to reflect changes in how we handle data or changes in applicable requirements. The date of the most recent update is shown at the top of this page. Where changes are significant, we will notify registered users through the contact details held on their account or by displaying a prominent notice on the platform.
Continued use of the 7e77 platform after a policy update constitutes your acceptance of the revised terms. If you have concerns about any changes, contact our support team or request account closure.
Contact and Data Requests
For any questions about this Privacy Policy, to exercise your data rights or to raise a privacy concern, please contact the 7e77 customer support team. Support is available 24 hours a day, 7 days a week through the live chat on the platform or via the support email address shown in the footer of this page.
When submitting a data rights request, please include your registered email address and a clear description of your request. We will acknowledge your request promptly and aim to resolve it within a reasonable timeframe. For requests that require identity verification — such as access requests or erasure requests — we may ask you to confirm your identity before processing.
Related Pages
Other Policies Worth Reading
Terms and Conditions
Account rules, bonus policies, payment terms and gameplay rules for using 7e77.
Responsible Gaming
Deposit limits, self-exclusion and session tools to help you stay in control.