About Us — Who We Are and What Drives 7e77

The idea behind 7e77 came from a simple frustration. The platforms most commonly available to players in Pakistan were built with other markets in mind. Currency conversions were a constant headache. Payment methods like JazzCash and Easypaisa were either unsupported or treated as secondary options. The mobile experience — critical in a country where most internet use happens on smartphones — was clearly an afterthought on a lot of these platforms.

Cricket coverage in particular was a problem. Pakistan has one of the most passionate cricket followings anywhere in the world. The PSL draws enormous interest every season. T20 internationals, bilateral series, ICC tournaments — these events matter deeply to people across every city and province. Yet most betting platforms gave cricket the same shelf space as a minor European club football league. That made no sense to us.

So we started over with the right priorities. PKR as the native currency — not something bolted on through a conversion layer, but the actual unit used for every bet, every deposit, every withdrawal, every bonus. JazzCash and Easypaisa as genuine first-class payment options with accessible minimum amounts. Cricket as the centrepiece of the sports section, with match-by-match coverage and market depth that reflects how much the game means in Pakistan. And a mobile interface that actually works on the phones people are using here.

That is what 7e77 is built on. Not a recycled global product with a local skin applied. A platform where the foundational decisions — currency, payments, sport priorities, device optimisation — were made with Pakistan in mind from the beginning.

One of the first complaints you hear from players in Pakistan about international gaming platforms is currency conversion. You deposit PKR, it converts to USD or EUR at whatever rate is applied that day, then when you withdraw it converts back — and somewhere in that process a meaningful chunk of your money disappears in fees and exchange rate spreads.

At 7e77, this does not happen. PKR is the native currency of the platform. When you deposit PKR 5,000, your balance shows PKR 5,000. When you win and want to take out PKR 3,500, that is exactly what you request and that is what goes to your JazzCash, Easypaisa or bank account. No conversion layer, no hidden spread.

JazzCash and Easypaisa have minimum deposit amounts set at levels that reflect how people actually use these apps in Pakistan — not high minimums that require a significant commitment just to try the platform. Raast transfers and standard bank cards are also supported for users who prefer those channels.

Cricket in Pakistan is not just sport. It is a genuine national shared experience. A Pakistan innings in a T20 international stops conversations, clears offices and fills living rooms. The PSL brings that same energy to a domestic tournament with passionate franchises and a following that only keeps growing. At 7e77, the sports section reflects that reality rather than treating cricket as one item on a long menu of international sport.

PSL fixtures are covered from the first match of the group stage to the final, with match winner markets, top batter, top bowler, first wicket method, over-by-over run markets and more. Pakistan international T20 series and bilateral series against major nations get the same depth of coverage. When ICC tournaments come around — T20 World Cup, Champions Trophy, ODI World Cup — the 7e77 sports section expands accordingly with tournament-specific offers in the promotions calendar.

Football and Esports run alongside cricket throughout the year. For users who want to follow the English Premier League, Champions League or major Esports titles alongside their cricket betting, the platform covers those too. But cricket is what 7e77 was built around, and that shows in how the sports section is structured and how the team talks about what matters to Pakistan users.